Mark
Brady.
53.3498° N / 6.2603° W DUBLIN, IRELAND ● STRATEGY & OPERATIONS · AI-NATIVE OPERATING MODELS

Keep your speed as you scale.

Growth doesn’t slow companies down. The coordination tax does.

I build the AI-native operating layer, cadence, systems of record and agentic workflows, that keeps teams aligned and execution moving as complexity grows. From start-ups to the European Commission to a 9,000+ person SaaS company, most recently at HubSpot.

Get in touch See the proof

15+ YEARS · EXECUTION FUNCTION BUILT FROM SCRATCH · 87% OF WORK TIED TO GOALS · 9,000+ USERS AND AGENTS

Mark Brady
MARK BRADY ● DUBLIN

EXPERIENCE ACROSS

RECENT HIGHLIGHTS

LAST 2 YEARS
  • 87% Of workstreams linked to company goals 124 of 142, tracked live. It held at every level: initiatives 30 of 35 (86%), epics 94 of 107 (88%).
  • 0→1 A new execution function Built from scratch: mission, governance and operating model, now running seven embedded programme sub-teams.
  • AI Knowledge graph for agents Business DRI for a brand knowledge graph that gives AI agents governed context. Scoped, staffed and now in build.
  • 5+ Agent-ready platforms, 9,000+ users Governs a portfolio of content production platforms built for people and AI agents alike, with self-service, on-brand creation and no design queue.
01 / HOW I WORK

How I pay down the coordination tax.

Every new team adds handoffs, status meetings and goals that quietly drift apart. I build AI-native operating systems, human and agentic, that pay that tax down, so execution scales through systems, not headcount.

PROVEN IN / EU PUBLIC SECTOR · EDTECH · MEDTECH · ENTERPRISE SAAS

000°
THE TAX / Goals drift apart

Operating cadence

One planning and alignment rhythm, so leadership points the same way and resourcing follows data, not anecdote.

MEDTECH · ONEVIEW HEALTHCAREOne delivery framework across six functions and four regions, with real-time reporting end to end.
090°
THE TAX / Knowledge gets lost in handoffs

Operating system

Systems of record and governance a distributed team can find, trust and reuse.

PUBLIC SECTOR & EDTECH · EUROPEAN COMMISSION, HMHMission-critical EU audit systems, then the metadata platform behind HMH’s next-generation content delivery.
180°
THE TAX / Routine work eats the week

AI-native operations

A tooling ecosystem covering 9,000+ users and agents that cuts time to market for launches, with the governance and adoption that let agents do real work.

ENTERPRISE SAAS · HUBSPOTAn on-brand AI web assistant, a knowledge graph and DAM agents can query, and templated design for non-technical teams.
270°
THE TAX / New capability becomes a bottleneck

Embedded operators

Operators placed inside teams to stand up good practice, upskill, then hand off cleanly.

MEDTECH & SAAS · ONEVIEW, HUBSPOTEmbedded agile coaches and programme managers who took Product and Engineering to continuous delivery.
360°

One AI-native operating layer: cadence, systems, agents and operators working together, so the tax stays paid down as you grow.

02 / PROOF

15+ years, plotted.

From writing code for EU safety systems to running the execution function for HubSpot’s Digital Experience organisation. Consultant first, then operator: I’ve done the thinking and the building, in regulated, high-growth and global environments.

FULL LOG ON LINKEDIN ↗
  1. NOW
    NOW Rebuilding the execution layer HUBSPOT Operating model, alignment cadence, live execution dashboards, and knowledge infrastructure that gives AI agents governed context.
  2. 2019 – 24
    2019 – 24 Scaling creative, content and data operations HUBSPOT Built and led a 14+ person matrix group, launched HubSpot’s first enterprise DAM in months, and saved $323K a year in budget and licence costs.
  3. 2017 – 19
    2017 – 19 Transforming delivery end to end ONEVIEW HEALTHCARE Technology Leadership Team. One delivery framework across Marketing, Sales, Engineering, Product, Support and Customer Success in four regions.
  4. 2015 – 17
    2015 – 17 Product ownership and coaching HOUGHTON MIFFLIN HARCOURT Owned a metadata platform for a next-generation content delivery system, then coached product teams on how they deliver.
  5. 2009 – 15
    2009 – 15 Engineering in regulated systems EUROPEAN COMMISSION Built mission-critical auditing systems for health and safety, then advised on systems development strategy.
  6. 2007 – 09
    2007 – 09 IT infrastructure and support UNIVERSITY COLLEGE DUBLIN Across multiple sites, including UCD’s medical hospitals. Liaison to UCD IT Services on business continuity, and coached helpdesk teams.
03 / IN THEIR WORDS

Don’t take my word for it.

“Working with him was like going from being in the dark to having someone shine a spotlight where it was most needed.”
GORDON WONG · VP BUSINESS INTELLIGENCE, HUBSPOT
The problem space was highly complex, spanning multiple regions and different parts of our organization. Mark demonstrated a unique ability to quickly tease apart the signal from the noise and get to the core of the problems we faced.
Nataly Kelly Chief Marketing Officer
If I am ever in the position where I need someone to lead any sort [of] process transformation… Mark will be the first person I will think of.
Orla Heneghan Lead Program Manager
Mark is a true visionary: he could see where our team and the business needed to go and translate that into a clear direction everyone could rally behind. … Mark’s leadership shaped how I lead my own teams today…
Jessica Lee Technical Operations Leader
Mark is one of those rare talents who can work in almost any technology space and be equally effective. … One of his superpowers is coaching and empowering teams to grow.
Sarah Flint Tech & AI leader
READ ALL RECOMMENDATIONS ON LINKEDIN ↗
04 / FIRST 90 DAYS

What I’d do in the first 90 days.

Every company is different, so this is a starting point, not a fixed course. Each phase ends with something you can see, measure and sign off.

  1. DAYS 0–30 Diagnose & prioritise
    • Map planning, headcount, systems of record and AI workflows.
    • Identify and quantify the three highest-cost operating frictions.
    • Agree owners and success measures for each.

    OUTCOMES / 3 quantified frictions + a priority map you approve

  2. DAYS 31–60 Build the operating system
    • Build or repair the highest-leverage operating mechanism the diagnosis exposes.
    • Set the org taxonomy, system owners and decision cadence.
    • Launch the AI champions network with Security and IT.

    OUTCOMES / First operating cycle + clear system ownership

  3. DAYS 61–90 Prove & transfer
    • Embed an operator in one high-value workflow and ship its first agent-assisted version.
    • Measure it: baseline, adoption, impact, owner.
    • Document the playbook and transfer ownership to the function.

    OUTCOMES / Measured workflow improvement + a playbook the function owns

Want this plan pointed at your company? Connect on LinkedIn ↗

05 / SIGNALS

On the record about AI.

2023 · PILOTS Early, governed experiments Four creative AI pilots, including Midjourney, Getty AI and DALL·E 3, plus an in-house assistant. Funding secured for two AI builds, and co-instructor on HubSpot Academy’s AI prompting lesson.
2025 · OPERATIONS From creative into how work runs AI pilots across the organisation’s workflows: Claude, Glean, and AI tooling inside Jira and Asana.
2026 · PRODUCTION Agents with governed context Business DRI for a brand knowledge graph that gives AI agents governed context, with AI intake and page-building tools in live use.
WORKING TOOLKIT
MODELSClaudeChatGPTGemini
BUILDCodexCursorCopilot
WORKFLOWWorkatoAsana AIAtlassian RovoClaude Cowork
RESEARCHPerplexity
CREATIVEMidjourneyDALL·ECanva AI
PODCAST · EP. 10 Self-service creative automation at scale Self-service as a go-to-market engine: deliver more, deliver faster, deliver cost-effectively, and free creatives for big-think work.
  • Start with configuration, not code: prove value, then earn the right to invest.
  • More experiments and campaigns reach market, faster.
  • Request data decides what to automate next.
CREATIVE OPS · TOMORROW WITH NISH → PODCAST · DEEP-DIVE Piloting generative AI for creative operations What a two-month Midjourney pilot taught a global creative team about putting generative AI to work.
  • 2,500 images, about 50 published: AI as co-pilot, not replacement.
  • AI imagery won more click-throughs in A/B tests.
  • Called intent-based DAM search early: 10,000 assets down to 30.
ARTWORK FLOW · CREATIVE OPS PODCAST → ARTICLE · MAY 2023 Using Midjourney safely in creative workflows A five-step playbook for piloting generative AI safely: prove the value in a controlled setup before you scale it.
  • Pilot first: measure time, cost, risk and fit, then call a clear green or red light.
  • Build an internal prompt library that encodes brand values, colour and voice.
  • AI is the co-pilot: “your ship still needs a captain.”
LINKEDIN → HUBSPOT ACADEMY · 2023 AI prompting for marketers Co-instructor on HubSpot Academy’s free AI prompting lesson, alongside HubSpot’s CMO.
  • A four-step prompting framework: define, identify, craft, evaluate.
  • Comprehensive, iterative and layered prompting for marketing content.
  • Keep humans in the loop: check output for bias, accuracy and brand voice.
HUBSPOT ACADEMY →
06 / OFF DUTY · CIVIL DEFENCE IRELAND · SINCE AUG 2022

Calm under pressure, literally.

When I’m not running operating cadences, I’m on the water or in the field with Civil Defence Ireland, leading and mentoring teams through real-world operations in dynamic, high-pressure environments.

Same job, different stakes: build the plan, brief the team, adapt and iterate until the job gets done. That’s the discipline I bring to operations.

GET IN TOUCH →
  • Search & Rescue Boat Coxswain
  • Sonar Operator
  • Search Team Leader
  • Critical Incident Stress Management (CISM) Contact
  • Licensed Emergency First Responder

TRAINED FOR ▸

07 / GET IN TOUCH

Scaling fast?
Let’s talk.

Open to Company Operations and Strategy & Operations leadership roles at high-growth AI and software companies. Remote or hybrid.

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